Do you cringe or roll your eyes when you see a credible business post content with misspellings? Do you wonder if they care to check? Do you question their reliability? Have you misinterpreted their message?
If you’ve thought about these questions before, you’re not alone. Misspellings have a greater impact than we give them recognition for. Spelling errors can: lead to misinterpretation of your message, imply you lack care, tarnish your brand’s credibility and reliability, and ultimately, result in lost revenue.
Here are 6 easy tips to improve your writing quality and avoid misspellings:
1. Take a Break
When you’ve finished writing content, it is recommended that you take a break of at least 20 minutes before revisiting the content. It’s common to glance over misspellings and content errors after becoming familiar with the content, when you’re writing distracted, or if you are multitasking at the same time. Proofreading the content after having a break may reveal some errors you had previously missed.
2. Always Proofread
Even after reading over the same content a few times while writing it, it is still important to dedicate time to proofreading and editing the whole content piece (after taking a break of course). You never know what errors you will pick up.
3. Don’t Rely on Spell Check Tools
Spell check tools and website checkers are good starters, but they are not foolproof. They may pick up on most misspelled words and some grammar errors, but whether a sentence makes sense is a whole other challenge.
For example, Grammarly does not pick up a spelling error in “Before you send of content….” Can you see where the error is? The writer was meant to type “off” instead of “of.”
4. Read Your Content Out Loud
Read your content out loud. By reading it out loud, our brain processes the words in a different way. You will be able to pick up on errors you may not have noticed before and check that the content makes sense.
5. Double Check Names and Terminology
It’s a good idea to check how you spell the names of people, companies, industry terminology, and facts. Misspelling names gives you and your company a bad look.
In January 2017, the United States White House “misspelled the name of Theresa May, British Prime Minister, three times” in official publications of May’s schedule while she visited the US. To make the situation a bit more embarrassing, “the particular misspelling of 'Teresa May' is actually the name of a British porn star.” (Business Insider, 2017) Triple oops!
6. Get a Second Pair of Eyes
It’s easy to breeze past spelling and content errors, especially after looking at the same content for too long. Before you send off content, ask a colleague to look over it and give you feedback. A final check can never hurt!
Interested checking for misspellings on your website? Our quality assurance feature identifies and locates misspellings on your entire domain and even lets you customize your dictionary.